Ainslee Bowers, the ardent designer and entrepreneur behind her eponymous brand has taken her life resources and passion to make more than lemonade. The former hospital lab worker with fashion designing roots, (thanks to her great aunts and grandmother) decided to follow her heart and take a giant step toward furthering her career.
The Oklahoma native packed her bags headed for a faster pace and new lifestyle in New York. With her new zip code she was able to work under the mentorship of couture master Victor de Souza, in addition to interning at Araks. Living in a culturally eclectic city as New York how could one not be inspired? She credits the big apple as a city of significant influence for her designs. “I can walk through almost anywhere and instantly feel renewed. Inspiring fashion is only a subway, or cab ride away,” Bower said.
"the sense of style in this city is never-ending"
For the first time Bowers was able to produce a collection that embodies her vision of a modern woman. The buzz has already hit the New York streets for her use of fine silks, wool, and mink cashmere. With her clothing she targets a mid-20’s to late 40’s market, one that she feels not only speaks to a female who loves staple pieces in her wardrobe, but offers fashion forward separates that can be easily styled. “My customer cares exclusively about quality… however, she doesn't have hours to spend in the morning fussing over styling her outfit. She cares about fashion, but is unwilling to compromise her sanity and comfort,” Bowers said.
Her Fall 2011 collection focuses on calmly sophisticated apparel with polished and elegant tones --- all very wearable. “My inspiration was the steel grey skies of NYC, we saw so much of that this winter,” Bowers said.
Haven’t we all felt like we didn’t have much time to get ready at one point or another? The beauty in this luxe collection is in the versatility. It’s not an entire line of ultra-formal or extendedly casual wear; merely an assortment of pieces that may be worn with jeans, Tees, your favourite leather jacket, or vintage jewels.
Bowers hopes to revamp the LBD (Little Black Dress) for the working woman by her Mara dress, coloured in wicked blue.
So, how does she want women to feel in her clothing? It’s simple. “I want my clothes to be that "go-to" favourite. The one that you put on every time because you're going to feel confident and look amazing,” Bowers said. Be sure to look out for her future collections, as she explores new avenues with her easy-style within the industry.
I invite you to please also join her in supporting the Japan relief efforts and charities. 20% of every purchase from the Ainslee Bowers Fall 2011 Collection is being donated to the American Red Cross.
Photos: Courtesy of Ainslee Bowers
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A Closer Look!
The woman behind the brand:
My daily style is more…I am definitely a jeans & T-shirt kind of woman, however that's mostly because it commonly takes so much effort to get yourself put together in a sophisticated manner. That's what I loved so much about this collection; these are pieces you can wear effortlessly.
Words of wisdom for aspiring designers: Remain steadfast & confident in yourself no matter what --- Keep going, never stop!
On music: I’m currently listening to… Lots of music! I think I created the entire Fall 2011 collection to P!nk, the "Greatest Hits So Far" on repeat… also the remix of Erica Vanlee's "Sunset Street."
On family inspiration: My mother was a teen model, & always a fashion plate. She was known throughout all our family and friends for wearing heels with everything at all times. I remember dressing up in her clothes as a little girl and wanting to look as beautiful as she did. She also created my insatiable & irrational love for heels!
Upcoming projects and collaborations: You can check out my collection on My Wardrobe for their "Celebrity Closet" series, being worn on an upcoming TV show, "Crazy on the Couch." The main character, Dr. L. Oko will be showcasing my designs.
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